In this installation, Khaled’s point of departure is a series of online profiles of HIV-infected individuals who use the web as an alternative platform for exchanging information about taboo issues still ignored in the health care system in Egypt. Khaled invites the viewer to an oppressive space in which text-based profiles are ‘advertised’ on three light-boxes. The installation fuses the space of the hospital, the form of the light-box as a public medium for advertising, and the format of the online profile to represent personal identities all embodied in a stark and clinical environment. Thanks 4 the Ad/d is a continuation of Khaled’s ongoing investigation of personal identities and loaded socio-political conditions.
